Price Genius | Automated Unified Pricing Rules

Do you struggle with the challenge of price management?

Manual floor pricing needs a yield analyst, constant testing, and still lags the market.

Designing pricing strategy

Selecting the right dimensions for pricing, then researching and developing data-based models, takes real analytical capacity.

Strategy operationalization

Finding and keeping resources to update prices daily, and running constant tests and analyses, is a permanent cost.

Efficiency monitoring

Being sure the selected strategy is really optimal means isolating pricing effects from everything else in your reporting.

How does Price Genius work?

Machine learning sets optimal Unified Pricing Rules per Ad Unit, with a clean benchmark you can always verify.

Transparent benchmarking

Traffic is split into two fractions: 90% is optimized by Price Genius, and 10% stays untouched to serve as a benchmark for pricing efficiency.

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Fully automatic UPR setup, daily

UPR management is fully automated, so optimal floor prices are updated every day, including weekends and holidays, across hundreds of Ad Units.

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Easy to use and maintain

You do not need to do anything. Price Genius is an automated, machine-learning powered solution.

Daily reporting

Log into your dashboard and track exactly how much extra revenue Price Genius generated, as granular as you want.

Standby protection

If the optimized fraction ever underperforms your own rules, Price Genius switches to standby and applies your rules, while exploration keeps learning.

What sets Price Genius apart?

Machine-learning Open Market pricing management inside one platform.

Widely compatible

Works smoothly with all reporting tools, so nothing in your existing stack has to change.

Transparent, no black box

Track price changes simply and double-verify reported uplifts against your own benchmark.

UX-friendly

Zero impact on your page latency or Core Web Vitals.

Cost-effective

Ad serving costs are not affected at all, and our fee is a percentage of the uplift, so ROI stays positive.

Frequently Asked Questions

Do I have to provide access to my Google Ad Manager? If yes, why?

Yes, we need access to Google Ad Manager for two purposes: to do the setup (create the necessary key values and Line Items, validate that there are no technical obstacles, and so on, with the exact scope differing per product), and to gather data for performance reporting.

How often do I have to adapt the Yieldbird Tag?

Once you add the Yieldbird Tag, you do not have to change it at all, regardless of changing a product's setup, adding new Ad Units, or testing new products. The Tag implemented during onboarding is sufficient.

I have more than one GAM account. How is it handled?

For each GAM account you get a separate Workspace. Multiple GAM accounts cannot share one Workspace, because of how each product is configured in the Platform.

Do I have to sign a long-term contract?

No. Regardless of which product you use, you can cancel anytime with immediate notice.