Prebid Stack | Hybrid Header Bidding Wrapper

Setting up, management, and reporting in one place

Prebid Stack is fully independent from SSPs, yet gives you access to a diverse range of them, including the option to add your own demand.

Setting up

Building a comprehensive wrapper normally requires experienced developers. We take that burden and our IT team manages it for you.

Bidders+

Yieldbird

Your own

Management

One interface gives you access to all data and control over your Prebid setup. Combine client-side and server-to-server approaches, and switch between them whenever you like.

Wrapper controlClient · S2S

S2S

Client

Off

Reporting

Monitor everything you need through one intuitive interface and make data-driven decisions. If something goes wrong, our IT specialists help you handle it.

PerformanceLast 30 days

+18%

Bid responseseCPM 2.12 EUR

What does Prebid Stack give you?

Multiple features, as unique as your needs, in one easy-to-use interface that makes Prebid management effortless.

User ID

Boost the value of Header Bidding by supporting multiple methods for establishing pseudonymous user IDs. Integrate with one of our ID schemes and skip the hassle of having many exchanges sync IDs with dozens of demand sources.

Unified ID 2.0ID5SharedIDPublisher first-party

A/B tests

Compare two versions of the Wrapper against each other to see which performs better for your inventory, then roll out the winner.

Variant A

1.84 EUR

Variant B

2.12 EUR

Anti ad-block

Integrates effortlessly with anti ad-block solutions, so you can recover revenue from users who run ad-blockers.

Brand protection

Integrates with brand protection tools so you can filter ads by rules such as URL and content category, keeping only appropriate ads on your site.

URL filtering

Filter out Prebid bids containing specific keywords or URLs in the bid data, so ads that could harm your brand never get an impression.

And much more

Prebid Stack by design is meant to handle all possible Prebid use cases via simple UI. Missing something? You can interact with the product roadmap.

Delivery setup handled

GAM Delivery Items (Advertiser, Orders, Line Items, Creatives) are set up once by us, or you can use Header Bidding Trafficking on GAM 360. Either way, no ongoing trafficking work for your team.

What sets Prebid Stack apart?

Simplify your demand management with an independent Wrapper.

No-code, intuitive tool

No need to update Prebid versions or keep your own developers on standby. Prebid Stack provides it all in an easy-to-use interface.

Many features, one interface

A broad range of features unmatched by other platforms. Is there something you would like to add? Let us know, you can interact with the product roadmap.

Broad range of SSPs

Access multiple SSPs hassle-free, without worrying about whitelisting. We are independent from demand providers, ensuring fair and transparent bidding every time.

Third-party solutions

Access exclusive third-party technologies without adding multiple plugins to your site. Everything goes through the same platform script, saving you time and hassle.

Frequently Asked Questions

Do I have to provide access to my Google Ad Manager? If yes, why?

Yes, we need access to Google Ad Manager for two purposes: to do the setup (create the necessary key values and Line Items, validate that there are no technical obstacles, and so on, with the exact scope differing per product), and to gather data for performance reporting.

How often do I have to adapt the Yieldbird Tag?

Once you add the Yieldbird Tag, you do not have to change it at all, regardless of changing a product's setup, adding new Ad Units, or testing new products. The Tag implemented during onboarding is sufficient.

I have more than one GAM account. How is it handled?

For each GAM account you get a separate Workspace. Multiple GAM accounts cannot share one Workspace, because of how each product is configured in the Platform.

Do I have to sign a long-term contract?

No. Regardless of which product you use, you can cancel anytime with immediate notice.