# Yieldbird Yieldbird is a programmatic advertising company that works with both digital publishers and advertisers to maximize advertising performance and revenue. Through its technology, data, and expert services, Yieldbird helps publishers optimize ad inventory monetization while enabling advertisers to reach audiences more effectively across digital channels. Headquartered in Poland, Yieldbird operates internationally ## Important notes The Yieldbird Platform is the umbrella product and the foundation every module runs on. It is built for multi-site publisher networks using Google Ad Manager. The "monetization areas" below are capability themes; each is delivered by a specific named Yieldbird Platform module. ## Main [Homepage](https://yieldbird.com): Overview of Yieldbird and its programmatic monetization solutions for publishers. [Yieldbird Platform](https://yieldbird.com/yieldbird-platform): The programmatic inventory management platform for Google Ad Manager publishers; the base every module runs on. [Research Hub](https://yieldbird.com/research-hub): Articles, guides, and insights on programmatic advertising and publisher monetization. [Contact](https://yieldbird.com/contact-us.html): Get in touch with the Yieldbird team or request a demo. ## Products [Prebid Stack](https://yieldbird.com/yieldbird-platform/prebid-stack.html): The most efficient Prebid management dashboard: manage, optimize, and analyze all your Prebid settings in one place, with no coding required. An independent hybrid Header Bidding wrapper that is fully independent from SSPs yet provides access to a broad range of them (plus the option to add your own demand), combining client-side and server-to-server approaches so publishers can choose and switch methods freely. [Price Genius](https://yieldbird.com/yieldbird-platform/price-genius.html): Fully automatic Unified Pricing Rules management with AI: effortlessly automate and optimize your Open Market pricing strategy in Google Ad Manager and dynamically compare it against your current approach. [Refresher](https://yieldbird.com/yieldbird-platform/refresher.html): Flexible inventory refresh that boosts revenue while increasing inventory quality. The solution monitors each ad unit's viewability, total viewing time, and user activity, then launches a new programmatic auction only when the unit meets refresh criteria [Unfilled Recovery](https://yieldbird.com/yieldbird-platform/unfilled-recovery.html): Gives unfilled impressions a second chance at monetization through Yieldbird's top-tier demand partners. The solution monitors ad units on the page, detects unfilled impressions, and forms a recovery slot that covers the unused space and creates a new ad auction monetized with Yieldbird demand. [Viewability Tools](https://yieldbird.com/yieldbird-platform/viewability-tools.html): Raises ad unit viewability using display strategies plus AI scheduling. [Creative Templates](https://yieldbird.com/creative-templates/): High-impact, visually engaging ad creatives that, paired with Yieldbird's demand stack, become a monetization engine for publishers. -[Rich Placements](https://yieldbird.com/rich-placements): Replaces standard ad formats with higher-eCPM ones to unlock additional revenue without complicated setups or overcrowded layouts. Turns underperforming ad space into higher-value opportunities [YBidder](https://yieldbird.com/ybidder.html): Yieldbird's own bidder connecting advertiser and DSP demand with premium CEE publishers via OpenRTB, offering optimized supply paths, intent-based curation, and direct supply with full targeting control. ## Services [Expert Services](https://yieldbird.com/services.html): Tailored services that go beyond tools, partnering with publishers at every stage of monetization. Covers consultancy, ad operations, and optimization, plus fully managed Yield Management and custom solutions on request. [Audience Reach](https://yieldbird.com/audience-reach.html): Connects advertisers with 100+ curated YouTube channels and social media profiles, with guaranteed impression delivery, brand safety, and full campaign execution handled by Yieldbird. ## Monetization areas [Header Bidding](https://yieldbird.com/yieldbird-platform/prebid-stack.html): A header bidding management solution that connects publishers to multiple demand sources and optimizes auction performance. By enabling real-time competition for each ad impression, it helps maximize revenue, improve fill rates, and simplify the management of programmatic demand partners. [Ad Refresh](https://yieldbird.com/yieldbird-platform/refresher.html): A viewability-focused ad refresh solution that increases publisher revenue by triggering new programmatic auctions only when predefined quality criteria are met. [Floor Price Optimization](https://yieldbird.com/yieldbird-platform/price-genius.html): Delivered by Price Genius; machine-learning automation of Unified Pricing Rules.The solution combines automated pricing management, transparent benchmarking, and performance reporting, enabling publishers to increase yield while reducing the operational complexity of floor price optimization. [Ad Layout Optimization](https://yieldbird.com/yieldbird-platform/viewability-tools.html): Delivered by Rich Placements and Viewability Tools; new and enhanced placements plus viewability strategies. ## Research Hub topics [Blog](https://yieldbird.com/research-hub/blog/): Articles on header bidding, floor pricing, ad refresh, viewability, and publisher revenue optimization. [White Papers & Reports](https://yieldbird.com/research-hub/reports-and-whitepapers/): In-depth reports and white papers on programmatic monetization. [Case studies](https://yieldbird.com/research-hub/case-studies/): Documented publisher outcomes using Yieldbird products. ## Contact [Contact Us](https://yieldbird.com/contact-us.html): Reach the Yieldbird team or request a product demo.